Dc Animated Movies Way Better Than Live Action

Mary Poppins had both. But should you choose live action or animation? Tea vs coffee. iOS vs Android. Dogs vs cats.

These are all of import (and probably eternal) debates.

Today we'll be considering some other: should you selection animation or live action for your latest corporate video?

There are many options you demand to think about when it comes to creating a piece of video content for use in your business, whether for external marketing or internal communications.

Not least of these is the decision between a live action video or an animation.

Let'due south take a comprehensive expect at the strengths and weaknesses of both approaches, as well as the best style to choose between the two, keeping in listen your audition and goals.

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Live Action: Pros & Cons

one. It's Humanising and Personal

If you desire to make your business announced more human, you can't shell a live activeness video featuring real people. Nosotros're all instinctively drawn to real man faces, especially when they show real homo emotion, and it'southward an effect you just can't reach in blitheness.

This is especially important if your business revolves around personal, man interaction or a specific real-globe location. For example, information technology's unlikely that a high-course hotel chain would do good from using an animation in their advertisement. No, a focus on personal customer service and the beauty and condolement of their hotels (illustrated through live action video of the staff and premises) would serve their brand image and message much better.

This is also why video case studies or testimonials work best as live action. When you lot can see a person'southward face up and listen to their story, their message immediately becomes more than genuine and convincing.

2. It Shows How Things Piece of work in Do

Imagine you sell a really tangible product, like hamburgers. Or handbags. Generally, if your company USP is on the quality of the product (rather than, say, the ease or efficiency of the buying process), yous'll want to use live action video to show off how those products look and are used in practice.

The more than tangible the product, the more probable information technology is that live action will work best for your corporate videos over animation.

Alive activeness is also invaluable when you demand to show your audience exactly how a process works in exact real-earth detail. For example, in a training video shown to your squad to teach them the Heimlich manoeuvre, a alive activity reenactment may be both easier for them to understand and more than likely to exist remembered.

3. It's Faster (Usually), but More Limiting

Live action can be quicker than animation — but it isn't always. Afterwards deciding on the strategy and building the plan around your video content, a live activity film can be organised, shot and edited inside a few days (depending on its length and complication, of course; a long and ambitious video will take weeks or even months to produce).

It's true that live action does have a head start. Unlike animation, the visual mode and digital assets in a live activeness video don't have to be constructed from the ground up.

On the other hand, live activity video does sacrifice the raw potential power of animation. In animation your end result is just limited past your imagination (and of course other factors like budget and deadlines). But live activeness is constrained past the boundaries of reality, which means you lot tin can't accept unicorns bounding over rainbows. Unless you really desire to blow your budget.

iv. It'due south Harder to Alter Downwards the Line

The nature of live action means that, one time filming is done, it's pretty much washed for good. The prospect of re-hiring actors, locations and equipment makes reshooting a difficult, time-consuming and plush business concern.

So if you lot're a well-established business confident of your products, services and aims, live action can be the perfect choice for your corporate video. If you lot're running a startup where everything is in a constant state of flux (and where flexibility in your marketing content is a bonus), it might be less platonic.

Animation : Pros & Cons

one. It's Simplifying and Stylized

There's a reason why there's such a thing as explainer animations. Information technology's because one of animation's strengths lies in its ability to express complicated ideas apace and easily. Or in other words, it's great at explaining things.

If y'all desire to get across a tricky idea or circuitous bailiwick, animation tin exist far meliorate than alive action at boiling down your message into the most of import and relevant points. That'south why so many online and technological businesses nowadays (often selling complicated cloud-based services)take taken to producing animations to explain the value they offering to customers.

In addition, all blitheness has some sort of style, no matter whether information technology'south 2D, 3D, paw-drawn or hyper-realistic. Every bit such animation provides a powerful — and infinitely malleable — canvass on which a business concern can express their make. If you lot're a children'south clemency, y'all can use a cartoony, friendly, brilliant animation style. If yous're an online banking system, you can comprehend a clean, professional, traditional look.

2. It Tin can Express More Abstract Ideas

Call back how alive action is effective at advertising tangible products? Well, animation is all-time suited towards advertising more intangible products and services.

Unlike tangible products (like shoes or staff of life), with intangible services we're less concerned with how the product looks, feels, or tastes. Your customers want to know how the process works pace-by-pace and how you tin can actually aid them, particularly if you're offering a complicated e-service (come across the point above).This can be shown visually through animation in ways that would be incommunicable in alive activity video.

The same applies to other abstruse information similar numbers or statistics. Say you demand to deliver a business update to your internal team, only you're uncertain of the most constructive medium. An animation would enable you lot to convey this information in a way that is fast, articulate and unproblematic, with supporting icons and graphs.

3. It's Slower (Sometimes), but More Liberating

The production fourth dimension associated with animation tends to be longer than live action video, but this isn't a hard and fast rule. Of class, both approaches demand to have time put into the creation of their video strategy. Merely past this stage, animation can ofttimes take longer to complete than a live action video of similar length and ambition.

It's due to the mode blitheness is created.Because an blithe video is put together on a computer screen, rather than filmed in the real earth, it has to exist built from scratch. The backgrounds have to exist drawn, the characters designed, the whole visual style decided on.

But this also gives animation a unique force: it can look and sound any mode yous want it to. While alive action is restrained past what is physically possible, at that place's no such give-and-take as 'incommunicable' in animation. It might have a long time and toll a lot of money, but technically anything yous can recollect of can be created. Does your corporate video need to contain flying pigs? So choose blitheness.

4. It's Easier to Alter Downwards the Line

While animation tin can exist intricate and time-consuming, it also enables you to make changes to your video at any time, which is near impossible with live action (without expending lots of time, money and energy).

Do you however have some changes you desire to make to your animation, even at the very end of the production procedure? Or do you desire to render to it in half-dozen months' fourth dimension and modify some of the information? None of this is a trouble for animation, whereas reshooting a live action video would be a lengthy and expensive headache.

Round-Upwardly: Choose What's Right for Y'all

At the stop of the twenty-four hour period, your choice between animation and live action will depend on many factors:

Your business concern culture, identity, and image;
The message you need to express and its complexity;
Your audience and their preferences; and
The objectives of your video content.

When it comes to speed and cost, no arroyo is inherently improve than the other. And then weigh upward exactly what you want to attain and be sure yous base your choice on testify (if you're however dislocated, it's best to ask the advice of an experienced video agency like us!).

And don't forget that information technology's always possible to contain both — live activeness video including blithe graphics or imagery can offer yous the best of both worlds.

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Starting time planning for your next video project right now.

Our unproblematic template asks the right questions to ensure your video content is produced every bit smartly and efficiently equally possible.